Athlete branding plays an important role in promoting Lucha Libre Mexicana, Lucha Libre Mexicana athletes are known for their unique costumes, names and signature moves. Athlete promotion creates a more interactive spectacle where fans can get involved in the performance, influencing what the luchadores should do.
The dedication of the luchadores to their characters and cultural traditions adds to their appeal. The luchadores either represent Técnico, the good guy, or Rudo, the bad guy, and perform according to the storylines. Their performances incorporate cultural traditions, making fans feel more connected to the wrestlers and their performances.
Branding these athletes also allows them to go up in the ladder of wrestling and expand from regional to international audiences. Through different mediums like live events on television, books and movies, they can reach new audiences.By branding these athletes, they can expand their reach, attract new fans, and strengthen their image.
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